BOLON_SWEDEN: A COLLECTION THAT SHOWS WHAT TRULY IS ABOUT
Today we launch Truly, a new and bold collection where flooring becomes the statement of any room. The collection, created by our brilliant in-house design team, consists of five different designs, all with their own expression and identity. Magnified formations, color effects, hyper texture, studies of scale and light is what Truly is all about. We challenge the perception of flooring design and push boundaries.
“We really went with our gut feeling this time. Maibe for the first time ever, we feel that we are standing right in the middle of our DNA. This is Bolon, down to every single molecule.” Marie Eklund, Chief Executive Officer. To emphasize the joint effort and creative strength of Bolon, the campaign is fronted by our in-house design team. Five women with five different personalities represent five designs. Bolon’s Head of Research & Design, Head of Product Management, Chief Creative Officer, Product Developer, and the company’s CEO participate in the striking campaign, making it truly come alive.
“All that we have ever created and experimented with have brought us here. Five different faces of Bolon, showing who we truly are.” Allika Eklund, Chief Creative Officer Truly is made in Sweden only with renewable energy, contains recycled material, is easy to maintain, has a high-performance classification 33 Heavy commercial and a 15-year warranty. The designs come in rolls, 50x50 cm tiles and as Bolon Studio tiles, except Anything Everything, only available as roll. The collection is accessible worldwide from today and is ideal for spaces with room for high-end design with a unique expression.
For more information contact Mrs Ann Ostervall, Press Office: