27 February 2009

Made in Europe: 'Choose the original - choose success'!'

This is the slogan, chosen by VDMA but immediately taken up by many other European associations, that Eumabois has felt its duty to subscribe to and make its own: in fact it will use it around the world in its huge advertising campaign.
This powerful slogan perfectly reflects the commitment of European woodworking machinery manufacturers, who have always made sure they come up with top quality solutions to help contribute to the success of the companies that employ them. This is an important challenge, because designing machinery that can make work better, simpler and more efficient for those that use it, and at the same time making top quality products, means helping improve the quality of life for everyone.
The Eumabois campaign therefore highlights the need to choose original machinery and technology that is the result of experience, research, commitment, expertise in wood and its derivatives and the best way to process them. This knowledge is the result of experience and cannot be copied! What we must do now is protect legitimate intellectual property rights from the many violations they unfortunately have to face every day.
Originality is a concept that brings together various important aspects that lead to a company’s success: quality, technology, know-how, reliability, safety, and technological experience and efficiency.
Seven key concepts that will be at the heart of a campaign to protect the originality of European technology, accompanied by a series of contributions that will periodically be sent to specialist press publications, to allow them to look at the themes of this campaign in more detail, to support the cause and highlight its potential.
The campaign will involve all countries in all parts of the world, because, as we all know, no less than 60% of global woodworking machinery and technology exports are “ Made in Europe”. And it will involve far-off countries too.