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market information

09 June 2020


In 2019, the sales of laminate flooring of the EPLF members in the world experienced a small decline with a total of 446.7 million m² sold worldwide from the European production compared to the 453.5 million m² reached in 2018. This is mainly due to a slowdown in the first half of 2019. However, during the second half of the year, the sector rebounded and stabilised at a high level, despite the global downward trend in sales.

In Western Europe (including Turkey), total sales reached almost 218 million m² and therefore represented a decline of 2.4 % compared to the previous year (223.3 million m² in 2018). As usual, Germany is still by far the most important single market in Central Europe with almost 50 million m² sold, but German producers experienced a setback with a 5.0% drop in sales compared to the 52 million m² sold in 2018. But the industry remains optimistic as the decrease is slowing down compared to previous years.
France is still the second market in Europe and even improved by 1.2% in 2019 with 36.5 million m² (36.0 million m² in 2018). In the Netherlands, the sales improved by 1.4% to reach 18.6 million m² in 2019 (18.3 million in 2018).
Spain has also a positive story to tell as sales figures for laminate flooring increased by 1.4% with 16.7 million m² sold (16.5 million m² in 2018). In 2019, Eastern Europe reinforced its position as a future important market for EPLF members with in total 135 million m² sold compared to the 128 million m² in 2018.
In Russia, for example, our members reported the sales of 43.7 million m² (39 million m² in 2018), which corresponds to a growth rate of 11.3 %. In the same line, Poland improved by 5.5% its sales with 31 million m² purchased (29.4 million m² in 2018). Ukraine is also turning into a champion in Eastern Europe. With 10.3 million m² sold in 2019, it is now the third country in the region in terms of square meters sold (+ 34.8% compared to the 7.6 million m² in 2018).
Romania and Hungary are behind with 10 million m² (11 million m² in 2018) and 6.8 million m² (- 2.4% in comparison to 2018). After a boom in the United Sates, North America went back to a normal level because of a slowdown in Canada. In 2019, a total of 40 million m² (44.3 million m² in 2018) were sold in North America, around 9.5% less than in 2018. The USA showed a slight setback of 3.1% in 2019 with around 29.7 million m² sold (30.7 million m² in 2018). When it comes to Canada, the market was at 10.3 million m² (13.6 million m² in 2018), which represents a 23.8% decline. In other parts of the world, smaller in terms of sales for EPLF members, the slowdown happened as well.
Asia fell by 5% from 30 million m² in 2018 to 28.4 million m² sold in 2019. However, we noticed one exception: Kazakhstan, which stabilized at 4 million m² with a small increase of 0.1%. Latin America declined from 18.5 million m² in 2018 to 15.7 million m² in 2019 (- 14.9%). Finally, Africa was not able to maintain the positive trend of previous years as total sales volume fell slightly from 5.0 million m² in 2018 to 4.9 million m² in 2019, which corresponds to a decline of 1.3%.

For more information contact Mrs Feriel Saouli:
52, Rue Defacqz
B-1050 BRULLELS / Belgium
Tel. +32 2 5368676