14 February 2019

THE COLOR OF THE YEAR 2019: PANTONE LIVING CORAL 16-1546

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
For more information:

*PANTONE, World Headquarters 590 Commerce Blvd / NJ-07072 CARLSTADT, New Jersey / Usa / Ph. +1 201 9355500 E-mail: pantoneorders@pantone.com

*PANTONE LLC Dover Place / TN23 1HU ASHFORD, Kent / UK / Tel. +44 1233 225450 E-mail: pantone@web.pantone.co.uk

*PANTONE Asia Pacific 10 how Ming Street, Kwun Tong, HK-518000 HONG KONG / China / Ph. +852 272 48822 E-mail: pantone@pantone.com.hk 
www.pantone.com.hk