17 February 2017
Salone del Mobile Milano Rho, 56th edition, 4-9 April 2017.
An international sectoral benchmark, the Salone del Mobile.Milano is currently finessing the upcoming edition, which boasts a new format for the classic section and two events providing unprecedented visualizations of contemporary design and the workspace. The Salone’s close partnership with Milan is key, making the city and the event the capital of design, as the ADV campaign states.
With just under 60 days to go until the opening of its 56th edition, the Salone del Mobile.Milano is the sector’s acknowledged showcase for excellence and quality and the international appointment for those who work in it. It also attracts more than 300,000 visitors from over 165 different countries with its comprehensive and extensive range of goods – from furnishings to lighting to the workspace – and is covered by more than 5,000 journalists worldwide. 5 exhibitions: the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite, will run concurrently at the Fiera Milano Rho from Tuesday 4th to Sunday 9th April, open to professionals every day from 9.30 to 6.30, and to the public on the Saturday and Sunday: “The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% of the high profile foreign professionals with solid buying power at the last edition”, said Salone del Mobile.
Milano president Roberto Snaidero. Data processed by the Federlegno Arredo Eventi Study Centre show that exports during the first ten months of 2016 confirmed the Salone as a powerful driver for the growth of Italian furnishing and lighting companies. Foreign sales rose above 11 billion euros between January and October last year, with signs of significant growth in France (+5.3%), the United States (+8.1%) and China (+18.4%) in particular. “ICE – Italian Trade Agency has been working very closely with FederlegnoArredo for years to support the prestigious Salone del Mobile and the excellent products it showcases”, said Giovanni Sacchi, Director of the Made in Italy Export Promotion Department of ICE – Italian Trade Agency. “We’ve run an extensive on and off line communication campaign in the leading foreign sectoral newspapers in the run-up to the Salone over the last few months, while numerous promotional meetings have been scheduled during the year, involving China, the US, Russia and Iran, which are our priority export markets.”
For more information contact Mr Andrea Braga:
Foro Bonaparte 65
I-20121 Milan / Italy
Ph. +39 02 80604629