SIEMATIC SINCE 1929, PRESENTS A NEW PURIST DESIGN CONCEPT FOR KITCHEN
Design

25 April 2018

SIEMATIC SINCE 1929, PRESENTS A NEW PURIST DESIGN CONCEPT FOR KITCHEN

The first kitchen carrying the SieMatic brand label was regarded as revolutionary: Presented in 1960, it was the first handle-free kitchen the shape international kitchen design. Today, the minimalist aesthetic of the handle-free kitchen has become a central element of purist interior design style.

Over the decades, SieMatic has reinterpreted the concept and kept it up to date and has now completely re-thought it all over again. The result is a concept that underscores the East Westphalian company’s decades-long leadership in international kitchen design. The new, timelessly elegant design, materials and functionality perfect the SieMatic PURE style collection and enrich its emotional qualities. It was presented during the Eurocucina 2018 last April 17 to 22 at the flagship Milan showroom SieMatic in Monte Santo Street 8.
Completely re-thought: Grip, transparency, materials and light The central design detail is the completely redeveloped SieMatic recess channel, which turns the grip into a special tactile experience. The effect of individually controlled LED lighting discreetly integrated into the shadows of horizontal and vertical recess channels is unique – furniture evokes a jewelry showcase. Characteristic of the new SieMatic kitchen concept in the PURE style collection are generously sized, tinted glass surfaces used in conjunction with sophisticated lighting integrated into cabinetry as a design element. This interplay creates the impression of elegant transparency and comfortable lightness. Two plans, many options The new purist concept will be shown in two completely different, livable design plan variations. One elegantly stages the contrast of transparent tall glass cabinets with veneered, closed elements. The unifying design detail is the metal of recessed grip channels and surrounding glass doors. A highly effective and surprising accent with lighting that can be changed for mood: Bronze-tinted glass doors of tall cabinets reveal the fine materials of the interior when the backlight is switched on, showing a combination of high-quality, real-wood veneer with aluminum, glass and mirrored surfaces. The materials are visually split up, creating playful shifting layers and a multidimensional impression. The difference is like day to night.

For additional information:contact Mr Ulrich W.Siekmann / CEO:
SIEMATIC MÖBELWERK GmbH
August Siekmann Strasse 1-5 / D-32584 Löhne, Germany / Ph. +49 5732 67216 / E-mail: u.w.siekmann@siematic.de 

-België: SieMatic België Nicole Hastinckx, Ph. +32 (3) 6582526 / E-mail: n.hastinckx@siematic.be
-France: Delprat Relation Presse (DRP) Alizé Delbès, Ph.: +33 (0) 171703838 / E-mail: alize@relationpresse.com
-Ibérica & América del Sur: SieMatic Ibérica Sven Behrmann, Ph. +34 (96) 3931785 / E-mail: s.behrmann@siematic.es
-Nederland: Prins PR Eline Prins, Ph. +31 6 26 360 460 / E-mail: eline@prinspr.com
-United Kingdom: SieMatic Holding GmbH UK Bernard Otulakowski, Ph. +44 (0)161 2466010 / E-mail: info@siematic.co.uk
-USA:: SieMatic Möbelwerke Samantha Connell, Ph. +1 215.604-1350 x 1015 / E-mail: s.connell@siematic.com
-Other Countries: SieMatic Möbelwerke GmbH & Co. KG Matthias Weiss, Ph. +49 (0)5732 67-331 / E-Mail: m.weiss@siematic.de

http://www.siematic.com