BERRYALLOC_BELGIUM: REINVENTING PARQUET WITH NEW ULTIMTEC TECHNOLOGY
BerryAlloc is launching a completely new oak parquet collection. It is an eloquent illustration of the two principles that define its brand: very high quality coupled with state- of-the-art technology. This vision is acclaimed every day by clients, interior designers and fitters.
BerryAlloc is launching a completely new oak parquet collection. It is an eloquent illustration of the two principles that define its brand: very high quality coupled with state- of-the-art technology. This vision is acclaimed every day by clients, interior designers and fitters. The collection has been entirely rethought, as the fruit of two years of research by the R&D department and various partners (colors and finishes co-created by a team of architects, colorists and designers). As such, it is a remarkable demonstration of this French manufacturer’s savoir faire. Thanks to its exclusive Ultimtec Technology, BerryAlloc’s new collection succeeds in bringing together: • The delicate natural beauty of oiled parquet. • The ease of maintenance of a varnished parquet that is easy to clean, robust and long-lasting. Ultimtec varnish respects the wood and contains no solvents or chemical reagents. It is obtained by impregnating the wood with a primer with a basis rich in aluminum oxide, then applying a UV acrylic finish. Besides the elegant decorative result that preserves the depth and nuance of every tint in the wood, Ultimtec offers: • An exceptional matt finish that meets the high requirements of homeowners and decorators. The matt surface obtained with the innovative Ultimtec finish comes very close to that of natural wood; • Exceptional resistance to wear and tear and scratching. In terms of abrasion resistance, Ultimtec’s performance is higher than 15,000 Taber CS10 cycles: in other words, it is far higher than the demands of the NF standard, which requires a minimum of 12,000 cycles; • Simplified maintenance and cleaning. It is no longer necessary to oil the parquet to preserve its original beauty. A new approach based on color and design. The consumer’s natural reflex is to choose their parquet by color, then texture. BerryAlloc bore this intuitive process in mind when compiling its new collection of parquets divided into two ranges: Les Essentiels, offering solid value in floor decoration, and Les Exclusifs, with a selection of deep colors and distinctive characters. The colors of the 19 options have been completely redesigned and adapted to the different markets. Les Essentiels is a palette of 10 colors offering solid value. Their names evoke the beauty of materials found in nature. Les Exclusifs are a premium range that includes 10 meticulously designed colors with an enhanced sense of depth. Their names evoke wide, open landscapes.
For more information contact Mrs Evelien Surgeloose, Brand & Communication Manager: