08 December 2011

Egger: A new symbiosis of design and naturalness

EGGER continues pursuing the trend to combine natural and modern elements. At the ZOW 2012 in Bad Salzuflen, the Tyrolean wood-based material manufacturer will present its related decor innovations. Here the focus is on the application of decors with a natural appearance. To account for more sophisticated design possibilities, EGGER has grouped its decors into four decor and colour concepts.
“For one thing, our motto ‘Design goes natural 2’ highlights the further development away from a focus on authentic types of wood in favour of sophisticated new combination possibilities. For another, unis continue gaining importance,” says Klaus Monhoff, Head of Product Management Decorative EGGER Group. In developing the decors, special emphasis was placed on permitting a variety of design possibilities. “We took the various possibilities of modern furniture design into account, whereby the proportion of unis and wood can vary,” Klaus Monhoff continues. EGGER views the EGGERZUM 2012 decors as a meaningful evolution of the ongoing trend to combine design and nature. Klaus Monhoff is convinced: “Authenticity will remain a powerful guiding principle over the next few years.”

NATURALNESS IS NOW ALSO INTERPRETED ELEGANTLY
Not only the decors themselves define the trend towards naturalness, but also their application. “Various combination options, such as uni colours with authentic types of wood, support a wide variety of design versions,” Klaus Monhoff says. This means a cabinet door can either appear rustic, with a high proportion of woodgrain decors, or strikingly elegant with an emphasis on uni colours. “Our decors support these various possibilities. The proportion of naturalness is variable,” Klaus Monhoff says. “This is why we have developed four design and combination concepts in connection with our new decors,” Klaus Monhoff continues. It turns out that the trend topic of “naturalness” is being interpreted and realised in many different forms by the furniture industry. The concepts that have been developed transport the core idea of “Design goes natural 2”: uni colours, uni colours with texture and woodgrain decors as well as woodgrain decors with uni colours in harmonious contrasts.

OAK DECORS REMAIN POPULAR
Oak decors among others fall under the woodgrain decor concept. The topic “oak” remains highly popular and is considered a decor evergreen. Accordingly the decor range was expanded here. With “Barrique Oak Light H9382 ST10”, a natural oak with a few knots that features interesting natural hues is being presented. Innovations among the darker colour variations include the versions “Thermo Oak Brown H9191 ST11” and “Feldberg Oak Brown H9368 ST11”. Feldberg Oak also sets itself apart with its pronounced limed pores. With the new decors, it is possible to highlight the topic of “naturalness” in a variety of ways, combining them in more or less pronounced contrasts.

EGGERZUM IN-HOUSE EXHIBITION
The traditional EGGERZUM in-house exhibition will be held at various EGGER plants in the spring. Here the wood-based material manufacturer will present all decor and texture innovations to its customers in the company’s own showrooms. EGGERZUM 2012 will be held at the Brilon plant from 13th through 24th February and at the EGGER headquarters in St. Johann in Tirol from 27th February through 9th March.
For more information contact Mrs Christina Werthner

EGGER FRITZ GmbH
WEIBERNDORF 20
A-6380 ST.JOHANN IN TIROL (Austria)
Tel. +43 50 600-0
Fax +43 600 10443
e-mail: christina.werthner@egger.com