Presidents & Managing Directors

02 September 2020


In May 2019 Greenlam Industries LTD acquired Decolan SA , the Swiss leading provider of decorative surfacing solutions , such as HPL, Compacts , Decorative Veneers , Doors , Engineered Wooden Flooring. The new Company GREENLAM DECOLAN SA work under the Leadership of Dott. Giovanni Iurza , CEO of the Company.

Greenlam Industries Present across more than 100 countries, Greenlam is India’s No. 1, Asia’s largest and among the top 3 surfacing solutions brand for HPL production. It offers surfacing solutions with laminates, compacts, restroom cubicle & locker solutions, exterior & interior Clads, veneers, engineered wooden floors and engineered wooden doors to choose from. With two state-of-the-art manufacturing facilities in the country, a combined output in excess of 44.5 million sqm/year, it is the first choice of individuals, architects and Interior Designers when it comes to transforming living spaces.
At Greenlam everything is carefully monitored and scrutinized from the very first step in the manufacturing process to the final product to develop a range of offerings while minimizing adversarial environmental impact. Superior design, quality, systems and environmental commitment are certified with ISO 9001, ISO 14001, OHSAS 18001, Green Label, Green Guard, FSC and PEFC certifications. The company has 12,000 + distributors, and dealers along with a robust team of 3,750 professional. The company work in harmony with the environment. Recently, Greenlam Industries acquired Decolan SA, the swiss based leading supplier & distributor of Indian HPL in European market. We interviewed the CEO, Dott. Giovanni Iurza, of the new Company Greenlam–Decolan SA. All Greenlam products come with Health and Hygiene assurance as all products are Anti Bacterial & with LOW VOC’s.
“Dott. Iurza can you explain about the scenario and what puts Greenlam–Decolan SA. in the position to have a great potential of developments? Dott. Iurza “I started my business with India in the 1998, and we were the first company to professionally import Indian Laminates in Europe. It was an amazing challenge to source a range of Quality products with superior design & finish. Greenlam products are recognized among the top performing products in the European Market. The company is structurally well placed to deliver strong growth. The market situation is difficult at the moment for everyone and mostly for the products made in Europe due to the high cost of the labor. At Greenlam–Decolan SA. We represent the most effective alternative to European productions, ensuring a wide range of decorative solutions and cutting edge finishes with no compromise on quality. We have a fully serviced warehouse in Lainate/Milan from where we can provide an excellent service to our key customers. The new organization has a great potential in Europe and is definitely making a remarkable difference in the laminates sourcing from India. This acquisition have further strenghen the position of Greenlam Group in the HPL , and Compacts panels market in Europe. This was an exciting move in order to continue to add dimension to the Surfacing solutions business by bringing forward great new designs, enhanced marketing material & highly developed field professionals . Coupled with a stronger sales and distribution network and on ground inventory we are able to offer superb quality service and fast availability of products to our customers.”
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