Philipp Blum, Managing Director of Blum Group
Philipp Blum, Managing Director of Blum Group
components / hardware

05 February 2021


The fittings manufacturer will be showcasing its latest products in an innovative, interactive format Blum will still be displaying its furniture fittings innovations and clever solutions at Interzum 2021 in spite of current conditions. This year the fittings specialist has created a virtual trade show booth and will be engaging with customers and partners directly at its international locations.

Interzum, an international trendsetting fair for suppliers of the furniture industry, is still a firm fixture in Blum’s calendar and a great opportunity to present innovations to the world. The Austrian manufacturer of fittings has decided not to attend the venue in Cologne in 2021 but present its innovations digitally. “Due to the current conditions, we have decided to take this path. We are glad that Kölnmesse provides digital options. The virtual solution allows us to protect the health of our customers and that of our employees and take an approach that is in line with travel restrictions,” says André Dorner, Managing Director of Blum Germany. Blum will be presenting its fittings innovations in different interactive formats. 

A virtual journey 
Blum is currently working on new ways to connect with its customers and partners in international markets this year. “It is very important to us to talk to each other. That is why our digital offering will be complemented by personal dialogue and a real-life experience of our innovations,” explains Philipp Blum, Managing Director of the Blum Group. “We want our presentation to inspire customers even during these unusual times. At the same time we look forward to Interzum 2023 in Cologne, for nothing can replace direct contact with visitors at our trade booth,” he adds.  

About Blum Group 
Founded by Julius Blum in 1952, today the Group with its 11 factories around the world, 8.349 employees and a turnover in 2020 of € 1.906 million is proudly the world Leader. 

For more information contact Mrs. Angelika Kaufmann Pauger: 

JULIUS BLUM GmbH, Beschlaegefabrik 
Industriestrasse 1 
A-6973 HOECHST / Austria 
Tel. +43 5578 7052633