MIELE: Free from conventions, ready for a new design.
With the new ArtLine series of built-in appliances, customers are now able to design a kitchen entirely without handles – even in graphite grey.
Where kitchens and living rooms merge, a clear design statement is needed: Preferably puristic, straight-laced and handless as prominent individual elements would otherwise cloud the overall impression. Miele is catering for this trend with its new ArtLine series of built-in appliances. The entire collection dispenses with handles, blends in seamlessly with flush furniture fronts and interprets the concept of full appliance integration in a whole new way – optionally in Miele’s new graphite grey, in brilliant white or in obsidian black. Full, flush glass fronts and integrated appliance displays characterize ArtLine which encompasses a variety of products and therefore allows entire kitchens to be designed without a single handle. The portfolio includes ovens, combination steam ovens (for 45 cm and 60 cm recesses) as well as ovens with microwave. These key products are joined by a coffee machine, hob units, a warmer drawer, a vacuum-sealing drawer, a wine conditioning unit, various refrigeration products as well as dishwashers with Knock2open technology – all handleless versions from the current Miele range. Various cooker hood models which disappear self-effacingly behind furniture fronts when switched off round off the line-up. 'With ArtLine, kitchen cabinetry and machines enter a symbiotic relationship - retiring and elegant at one and the same time', says Gernot Trettenbrein, Director of Domestic Appliances International at Miele. 'If we also consider the familiar ContourLine, PureLine and Signature series with all their colors and feature options, Miele customers have ample opportunities to design their kitchens around their own personal preferences. Miele always offers the perfect integration with every style of kitchen', summarises Trettenbrein. Technically, ArtLine models are based on current built-in appliances from Miele's Generation 6000 – with one significant difference. The function of the handle on a conventional model is assumed by a sensor integrated into the fascia . Gently touching this sensor opens the motor-assisted door, damping its action as it reaches the fully open position. An oven cannot be operated with any greater effect as these Miele appliances are – at least at first sight – the personification of understatement. Customers can choose between two ArtLine model versions: Price-entry models feature Miele's DirectSensor controls whilst top-of-the-range models boast an M Touch display which is reminiscent of a smartphone in the way it interacts with its user and also offers a practical search function for automatic programs. Both versions are entirely without knobs. Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2014/15 turnover amounted EUR 3.5 billions with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,740. 10,350 thereof in Germany. For more information contact Mr Michael Prempert:
MIELE & Cie KG Carl Miele Strasse 29 D-33332 GŰTESLOH / Germany Tel. +49 5241 891957 Email: firstname.lastname@example.org