27 October 2017
The Furniture Industry in Treviso Province/ Italy. By Pietro Stroppa
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Craft businesses operating throughout Italy began to adopt an industrial dimension and structure with the economic boom of the 1950s and the period that followed. This dynamic did not develop equally in Italy as a whole, but only in certain provinces.
At that time the famous and much sought-after “Brianza furniture” was produced in the area north of Milan, and on the southern border of the Province of Como, while industrial areas also developed in other locations. For period furniture the Province of Verona became the national benchmark. ‘Marchigiano’ furniture from the Province of Pesaro in the Marche region stood out for its fine quality in the medium-low price range. Furniture industries developed in the regions of Veneto and Friuli, and the phenomenon of the “subcontractor supplier” of semi-finished products and components was also established. With the entrepreneurial skills of local manufacturers, evolution, the expansion of both domestic and international markets, and technological development, North-East Italy is now the main manufacturing area for the national furniture industry. One particular virtue of the producers in the area has been, and still is, their willingness and open-mindedness towards proposed technical innovations, experimentation and finished materials, without reservation or preclusion.
Manufacturers Doimo, Corazzin, Jesse and Sma were founded here, where they have been operating successfully since the 1950s. Brianza furniture no longer exists and few of the historic, prestigious names in production remain in the Lombardy area. Most of the factories have closed or have been converted into retail furniture businesses. Market dynamics continue to materialize in all places including Treviso where, in the 1970s there were cases in of bankruptcies of companies such as Piovesan that produced kitchens, as well as the closure of Omfa and Zeta Cucine of Egidio Zorzi, to name but a few.
For to have the names of the 146 industries, enter in www.datalignum.com and in home page there is the cover of the N° 264: click inside and you can print your-serf the printout with the 146 industries in Treviso with the name, addresses, phone numbers, fax, e-mail & web, of producers.
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