AHEC: 45 crafted wooden stools in American cherry and soft maple commemorate the brave and unforgotten Emirati soldiers.

12 November 2015

AHEC: 45 crafted wooden stools in American cherry and soft maple commemorate the brave and unforgotten Emirati soldiers.

'Win, Victory, & Love’, a collaborative installation between respected Emirati designer Khalid Shafar and the American Hardwood Export Council (AHEC), the leading international trade association for the American hardwood industry, was unveiled yesterday (October 27, 2015) at Downtown Design, which runs until October 30, at Dubai Design District (d3).

Using two important American hardwood species - American cherry and soft maple - Shafar has created his installation in memory of the 45 brave UAE soldiers who gave their lives in Yemen this September. According to Shafar, the installation reflects on the recent tragedy the United Arab Emirates experienced for the first time in its military history, where 45 of its brave soldiers lost their lives during their mission in Yemen and commemorates those brave and unforgotten Emirati soldiers. Shafar has created a total of 45 crafted wooden stools in American cherry and soft maple, set graciously in a site-specific installation and presented in a harmonious setting. Derived from Shafar’s well-known LITTLE PALM stool, the hardwood stools have been upholstered in an original military uniform textile. Inspired by the palm trees of the region, which demonstrate great resilience against the harsh weather of the area, the LITTLE PALM stool is a perfect metaphor for the brave soldiers who lost their lives, but will be remembered forever.

“Taking its name from the famous three-finger salute that was introduced by His Highness Sheikh Mohammed bin Rashid Al Maktoum in February 2013 during the Government Summit in Dubai, ‘Win, Victory, & Love’ is an innovative trademark for work ethic, success and love for the nation” said Khalid Shafar. “This is my second collaboration with AHEC and it has allowed me to work with two wonderful hardwoods on a project that pays tribute to our fallen heroes.” Downtown Design is the only platform in the Middle East for the region’s trade professionals to discover original, high quality design from all over the world and a key element of Dubai Design Week. In its third edition, the fair will take place at the Dubai Design District and present a carefully edited roster of established and emerging brands across a range of product categories; including furniture, lighting, bathrooms, kitchens, textiles and accessories. Fostering greater interaction, connectivity and commercial opportunity, Downtown Design is dedicated to providing a dynamic environment for buyers and brands to do business easily and efficiently. About Khalid Shafar Khalid Shafar is a leading Emirati object and furniture designer.

As a business graduate of the American University in Dubai, Khalid worked in marketing and communication for almost seven years. In 2005, he completed a degree in Fine Arts in Interior Design and by the end of 2009 had decided to leave marketing and follow his passion for design. Since then, he has studied and specialized in Furniture & Objects design, first at Central Saint Martins College of Art and Design in London, UK, and then at the Centre for Fine Woodworking in Nelson, New Zealand. In 2011 Khalid opened his own studio in Dubai and in November 2012, he inaugurated his first showcase space ‘KASA’. Khalid’s approach to design encompasses his personal expression of form, movement, emotion, and in particular, ‘the tale’ of objects. Simple lines mixed with rich details and fine materials are the hallmarks of a Khalid Shafar object. It is a revival of the 50s, 60s, and 70s avant-garde sleek styling re-interpreted with today’s furnishing trends. For more information, please visit: www.khalidshafar.com About Downtown Design Held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice-Chairman of Dubai Culture & Arts Authority, and in partnership with the Dubai Design District (d3), Downtown Design celebrates its third edition as the commercial centerpiece of the first Dubai Design Week. The trade fair is one of the fastest growing in the world. It has doubled its footprint since 2014 and will this year host over 90 exhibitors from more than 25 different countries across 15 different product categories. It will also introduce to the region for the first time 18 emerging brands, being presented by six international Design Weeks, as part of the Destinations initiative. Positioned as a fair of discover, Downtown Design has launched a bespoke buyers program to ensure trade visitors enjoy a productive and efficient experience.

For more information contact Mrs Rocio Perez-Iñigo, Senior Marketing Manager:

AHEC: American Hardwood Export Council
Unit 20.1, 20-22 Vestry Street  / LONDON N1 7RE / United Kingdom
Tel +44 207 6264111
Fax +44 207 6264222
E-mail: rocio@americanhardwood.org