18 September 2014

AT VICTORIA & ALBERT MUSEUM in LONDON “THE WISH LIST –WHAT I HAVE ALWAYS WANTED IS…” organized by AHEC and BENCHMARK until Friday 24 October 2014.

At Victoria and Albert Museum, Staircase P (Level 1–4), Architecture Landing (Level 4), The John Madejski Garden.

During this year’s festival, Benchmark will feature at the V&A, 100% Design, Decorex, Designjunction and Tent London.
These diverse projects, in collaboration with some of the most creative minds of today, have drawn from our knowledge of wood, our in-depth understanding of engineering, and our dedication to craftsmanship.
A stellar list of architects and designers brought together by the American Hardwood Export Council (AHEC) and Benchmark Furniture collaborate to create a compelling installation, The Wish List, which will be exhibited at the V&A during the 2014 London Design Festival, 13-21 September.
Terence Conran, co-founder of Benchmark, instigated the project when he wrote to his friends and asked, “What have you always wanted in your home, but never been able to find?”
His friends are, of course, some of the most illustrious names in architecture and design. Paul Smith, Norman Foster, Amanda Levete, John Pawson, Alison Brooks, Zaha Hadid, Alex de Rijke, Richard and Ab Rogers, and Allen Jones have all indicated what product they long for. Under the mentorship of these ‘greats’, up-andcoming names are now designing the desired items for The Wish List.
Such an open brief guarantees an extraordinary spread of design and the challenge is to produce each project in a single material – American Hardwood, in celebration of the versatility of timber and the enormous variety that can be achieved with one material.
For more information contact Mrs Belinda Cobden-Ramsay or visit the web site:

AHEC: American Hardwood Export Council
23 Austin Friars
EC2N 2QP LONDON / United Kingdom
Tel +44 20 76264111
Fax +44 20 76264222
E-mail: belinda@americanhardwood.org