Molteni in London: Grado° Collection – Special Edition by Ron Gilad.

25 September 2013

Molteni in London: Grado° Collection – Special Edition by Ron Gilad.

Art design and technology and their connection in Ron’s work and in the contemporary scenario Within the context of the 2013 London Design Festival, Molteni&C and Dada will celebrate an exclusive version of the Grado° Collection by Israeli artist and designer Ron Gilad, nominated “Designer of the Year” in 2013 by Wallpaper and Elle Decor magazines.
Molteni&C and Dada’s Flagship Store in Shaftesbury Avenue will exhibit versions of the furniture specially designed for the 2013 Salone del Mobile in Milan. Furniture-sculptures that enrich the Grado° Collection with stunning new designs. The hanging, diagonal 45˚/libreria bookcase features various elements of the original shape of the small 45°/tavolino table. The installation also includes the oval Panna Cotta table, made of Grey Carnico marble, the 45°/specchiera mirror and the 45°/tavolo table. All collector’s items in special configurations and finishes signed by Ron Gilad. And then new colours for the blue 60°/consolle and red 35°/consolle. The design is an extension of the key concept of the Grado Collection. Geometrically rotated surfaces lead to corners bevelled to 45°, solved thanks to a metal joint and aluminium sections, coated with precious woods or lacquered with the primary colours of yellow, red and blue.
“My partnership with Molteni&C”, says Ron Gilad, “has been very interesting because it has allowed me to work, for the first time, with an industrial approach. Initially I inquired about the history of the brand and its values, and I thought about how to exalt them. I concentrated on the basic forms and manipulated them, both conceptually and concretely. I succeeded by using the essential to exalt the concept of functionality”.
The latest products in the Molteni&C collections will also be on show in London. Teso, successor of the multi award-winning Arc, is the coffee table designed by Foster+Partners, who once again confound us with an unusually shaped table, a solid with a complex form in which lightness and solidity coexist. The framework is obtained by perforating a round sheet of steel with laser engravings, and then stretching it to achieve a three-dimensional shape.
Ferruccio Laviani has designed Holiday, a new concept, less essential and more decorative sofa, based on enveloping and emotional comfort, and Nature, a 100% natural system for healthy sleep. Filigree is the new set of fixed and extendable tables by Rodolfo Dordoni.
Rigorous design and the harmonious use of different materials distinguish this project.
Ron Gilad born in 1972 in Tel-Aviv, Rod Gilad studied at the Bezalel Academy of Art and Design in Jerusalem. After living and working in New York, he then returned home to Israel. His hybrid objects combine concrete ingenuity with aesthetic play; they span the subtle and creative boundary between the abstract and the functional. His works express the relationship between the object and its purpose, challenging human perception Ron Gilad poses incessant three-dimensional questions and comes up with answers that create a field of fertile doubt.
Metaphorically speaking, he is a linguist who creates his own language. He studies the origins of the “words” and develops new “synonyms”. His work, which ranges from collector’s items, through limited editions to mass-produced pieces, has no “expiry date” and belongs to both public and private collections the world over: Tel-Aviv Museum of Art, Periscope Contemporary Design Gallery, Jerusalem Art Center, Ramat- Gan Museum of Modern Art and Metropolitan Museum of New York.
Talk: “Art design and technology and their connection in Ron’s work and in the contemporary scenario”.
For more information:

Molteni&C Dada Flagship Store
199 Shaftesbury Avenue
London, WC2 8JR / England
Tel +44 (0) 20 7631 2345