25 October 2017

MATERIA EXHIBITION, 31 OCTBER-3 NOVEMBER 2017, AMSTERDAM/ NETHERLANDS

Materia will be present for the first time at HoutPro+ with the traveling exhibition, Material Xperience On Tour. The theme of the Materia exhibition at HoutPro+ is “Wonders of Wood”. Along with partners, Materia exhibits innovative materials that show the versatility of wood.

Materia will exhibit some 120 materials at HoutPro+. Every material is carefully selected by experts from the Materia network for the HoutPro+ trade fair. Materia’s exhibition is divided into four segments that reflect the current trends of wood. “Wood can do it!” shows the new performances of wood.
Water repellent, extra hard and strong, fire, UV, and weather resistant, luminescent, or transparent; they are all things wood cannot do naturally, but which are possible thanks to sustainable innovations and offer new perspectives for application. “Wood and friends” demonstrates the combination possibilities of wood and shows how wood works in composites. Examples of honeycombs, laminates, composites, or textile in which wood is used will steal the show.
The workability of wood results in an endless series of materials. In “Wood & technique”, attention will be paid to for example CNC milled surfaces, 3D printed wood, wood woven into textile, foamed into insulation, or folded into origami. Any technique can be applied to wood and offers sustainable applications. Not just real wood is in the limelight during the exhibition. Attention will also be paid to materials that look like wood.
With “Wooden lookalikes”, Materia shows materials that aren’t wood, but want to have the warm and authentic charm of wood. Vinyl floors, ceramic tiles, and wall covering are only a few examples of materials that imitate wood. Imitations are getting better and better, particularly because of the improved quality of printing techniques and the addition of relief, so that they are almost impossible to distinguish from the real thing. About HoutPro+ HoutPro+ is the event for the wood sector in the Netherlands and Belgium. This trade fair, that recurs every three years and lasts for four days, takes place in the Brabanthallen in ‘s Hertogenbosch, the Netherlands. 7,500 visitors and 150 exhibitioners come together to share knowledge, network, do business and see and experience the latest innovations in the wood sector. Use the code MAT141 for registration.

For more information contact Mr Ricardo Van Osselen:
MATERIA Exhibitions B.V.
Amsterdamsestraatweg 43-A2
NL-1411 AX NAARDEN (Amsterdam area) / The Netherlands
Ph. +31 (0)20 7130613
E-mail: r.vanosselen@materia.nl