Last week, furniture manufacturer DAN-FORM A/S presented its new collection. The new collection contains brand new chair designs with soft curves with velvet and artificial leather (PU) under names such as Gaia, Dreamer, Merge and Cloud, designs with rigid lines such as String and Turia, and designs with parallels to more traditional crafts, under names like Hug and Saga. Two tables, one in black stained ash and one with a ceramic table top have also been added to the collection.
As in previous years, the new designs are a mixture of models from DAN-FORM’s own designers and models from external designers including Says Who, By Georgsen, Marianne Bjarloev and Ebbe Gehl. Several of DAN-FORM’s models from the existing range have also had a facelift and the popular Flair chair has had new legs added, and even a version with long hair faux lambhide – a real eyecatcher in any home. The cheeky Pitch chair with baseball stitching has had armrests added and thereby a more 50’s look, which suits the chair rather well, and the bestselling Hype chair now comes with armrests and in velvet. The two new colors that have been introduced are called Deep Ruby and Emerald Green and come primarily as velvet, and new artificial leathers (PU) in gorgeous subtle colour variations are available for most of the new collection. Sanne Protin, CEO of DAN-FORM A/S, says: ”We are very pleased with our news collection this year and we feel it is positioned really well both nationally in Denmark and according to trends on international markets. There are several of our new designs that have potential to become bestsellers and we look forward to the designs being made available to consumers. We have seen an overwhelming interest in our designs at IMM Cologne from both Danish and international chains, retail stores and online shops and now we are going to evaluate and select which news will be introduced to the range this spring.” DAN-FORM A/S was founded in Denmark in 1992, by Joergen Mensen, who is now Chairman of the board. DAN-FORM exports about 75% to countries around the world. A wide range and continuous focus on product development and innovation, is what makes DAN-FORM unique. The products are targeted at consumers with an eye for design and quality. Price wise DAN-FORM’s furniture is in the middle segment. DAN-FORM A/S sells to retail, the contract market (including architects, interior designers, hotels, restaurants etc.) and online shops.