Pietro Stroppa, profound
expert of raw materials, technologies
and applications’ market for materials
used in the production of panels,
furniture, components and manufactured
goods in general, started working in the
sector in 1965.
During his first 18 years in the
industry, he was deeply involved in a
technical-commercial activity, reaching
important goals, including the position
of Commercial Director with Power of
Attorney for an important manufacturer
of panels.
He attended the Cattolica University in
Milan and in 1975 took part in a seminar
organised by the SDA - Scuola di
Direzione Aziendale (School of Company
Management) within the Bocconi
University, on Strategic Marketing,
where he was able to acquire an in-depth
knowledge on the subject.
For over 20 years he has been involved
in research and studies of different
areas of the sector, both at industry
and retail levels, all over the world.
He has written and published various
books on the industry and has been a
marketing consultant for many years.
Pietro Stroppa’s areas of expertise are
the following:
- Market research.
- Requests for funds to Banks and/or
Financing Institutions, reports on
industrial structures, products, markets
dynamics, etc.
- Product policies.
- Company Promotion and Development.
- Commercial Reorganisation.
- Setting up of advertising campaigns
with "product-market interaction " as
main objective
- Editorial consultancy for House Organs.
Thanks to his 40 years
uninterrupted experience in the industry,
Pietro Stroppa
can
boast, amongst his customers, the best
European companies. and is
able to help companies in acquiring a
better knowledge of the market, in
developing sales and satisfying any kind
of requirement.
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