Mosder
In order to gain information about the furniture industry in Turkey I
went to the headquarters of the Furniture Industry Association where,
in addition to its secretary, Mr. Hakan Ara, I also met its President,
Mr. Muzaffer Cilek who informed me of the following 'Our association,
called Mosder was only founded in February 2003 and today boasts 63
associates. Our objective is to increase membership in order to
provide the members themselves with more and better services. Mosder's
aim is to develop the trademark and image of Turkish furniture
throughout the world. Last February, a Turkish delegation exhibited at
the IMM fair in Cologne (Germany) and the results were extremely
promising owing to the high quality of our furniture, its original
design and competitive prices'. Our largest problem, at present, is
the fact that there is no census of furniture industries in Turkey
neither are there any reliable statistics about the sizes of same.
This is a fundamental issue in terms of creating a marketing programme
and planning initiatives. Having information about these furniture
industries, where they are located and what they produce is a
determining factor and those who believe (such as certain consultancy
agencies, including Italian ones) that it is possible to obtain
information about industrial organizations whilst sitting in their
offices or putting together a few statistics that have been invented,
are liars and impostors. Mr. Cilek, what concrete iniatives are you
likely to adopt to develop Mosder? 'Our target is to have a global
view of the markets and, at the same time, to develop collaboration
with bodies dealing with promotion, i.e. fairs, Turkish associations,
professionals and experts in the sector. In collaboration with
Istanbul's University of Design, we will organize a competition, with
prizes, for the best furniture designs. Naturally, promotion abroad
will continue with exhibitions. In order to give you an idea of the
demand for furniture in Turkey, I can tell you that starting from
nothing in 1990 we then had seven years of development. 1n 1998, the
sector entered a critical phase which resulted in a progressive
decrease of sales until 2002. After 2002, sales increased but, at
present, market demand is only satisfied with 80% of our production
capacity'.
Although we would have liked to have published a list of furniture
manufacturers, as previously mentioned, this was not possible. Our
publishing house will continue with its search for the names of
manufacturers, which can be seen on our internet search engine
www.datalignum.com: ask for the password to
datalignum@datalignum.com.