With a spectacular
appearance at the Interzum in Cologne in May
2005, Munksjö Paper GmbH caused an absolute
sensation. Already during the course of the
fair, many qualified visitors agreed that
the Munksjö stand was a highlight of the
whole fair.
This view has now been
officially confirmed: with the presentation
of the prestigious ADAM Award in gold, the
coveted prize of the German fair and event
industry. Organiser is the FAMAB, the
“Fachverband Konzeption und Dienstleistung
für Messe und Event.” The competition is
held once a year, giving awards for
outstanding examples of conception,
marketing and design in commercial fairs.
From more than 100 projects submitted, the
Munksjö Paper fair presentation received the
“Gold” award during the 7th
Deutscher Eventtag in Düsseldorf on 2
December 2005 in a festive, gala
prize-giving ceremony.
In the opinion of the jury, “a minimalistic
design idea had been translated into a
powerful gesture.” The symbol of infinity
became a never-ending story, because the
company was characterised without the
appearance being too strongly
product-related. The Munksjö stand made it
convincingly clear that symbolism and
reduction can develop more power, and
express a greater degree of explicitness
than attempts to represent an entire range
of performance by means of product
presentations.
The aim of the stand
presentation was to represent the Munksjö
Paper company group and its declaration on
behalf of performance, innovation and
quality in a perceptible form of experience
architecture. The stand itself was
characterised by an apparently hovering
“paper band” positioned diagonally across
the stand area. In combination with
Munksjö’s fair slogan “premium performance
by munksjö paper”, this “paper band” –
twisted in the form of a Möbius loop – was a
symbol for the dynamism and worldwide
activities of Munksjö Paper.
he Decor Division of Munksjö
Paper, with its production sites in Germany,
Spain, Italy, Sweden and USA, is a worldwide
leading manufacturer of innovative decor
papers for floorings, kitchen furnishings,
furniture, facades and various forms of
interior architecture. More than 870
employees at a number of international
locations produce and supply approx. 25% of
the world demand for high quality papers.
http://www.munksjo.com
