Further establishing itself as a truly international market in the U.S., World Market Center’s^SM officials announced a strategic alliance with Koelnmesse to feature highlights of the world renowned IMM Cologne furniture show during the inaugural Las Vegas Market^SM, July 25-29, 2005.  IMM Cologne is a leading international trade fair for the home furnishings sector with an annual event each January that is the first look at the latest home trends in Europe.  This is the first time Koelnmesse has taken the Ideal House Cologne exhibit abroad and is exhibiting highlights of their fair in the U.S.
The IMM Cologne exhibition will include a media presentation of one of their most popular attractions – Ideal House Cologne.  With Ideal House Cologne, two internationally renowned designers are selected to present their visions of tomorrow’s living to the industry professionals attending the trade fair. The designers chosen often push the envelope in terms of design and imagination, creating unique and unconventional visions for the living spaces of the future. 
Star designers have included Konstantin Grcic, Karim Rahid, the Bouroullec and Campana brothers and this year’s designers Hella Jongerius and Patricia Urquiola.  In its third year, Ideal House Cologne continues to fuel creativity in its purest form, reveal possibilities, provoke much discussion and enliven the world of interior design. 

In addition, IMM Cologne will feature a selection of trend materials featured in their Interior Trends 2005 manual with photos and design examples revealing the trends that will dominate interior design in the coming year. Each year, six international trend and design experts meet for an intensive brainstorming session to complete the forecast for the coming year. The trend forecast for 2005 has four trends dominating the world of interior design; transformation, multiple identity, emotional sensuality, and time as a value. 

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